一位做了20年的豪宅设计师来找我。聊了一个半小时。

他说：“设计越做越多，方向越来越模糊。我不知道自己到底在做什么。”

我没有问他的作品集，也没有问他的客户。

我问他：“你小时候长大，最让你温暖的画面是什么？”

他想了很久。

然后说：“是在农村里，一家人围在一起吃饭。没什么好菜，但大家都在。”

我又问：“这个回忆，跟你现在做的豪宅设计，有什么关系？”

他愣住了。

然后他开始说 - 儿时的灶台、木桌、昏黄的灯、奶奶夹菜的手……

说着说着，他哭了。

他说：“我从来没想过，农村的饭桌跟别墅的客厅有什么关系。”

那次对话之后，他变了。他说：“我要把那种‘一家人在一起’的真实感，带进每一个豪宅里。不是为了展示什么，是为了让人想回家。”

他找回了设计的意义。

如果你也在‘越做越累、越走越空’。

私信我‘迷失’。我先回你一个问题。

(案例已脱敏，经本人同意分享)

 

徐敏聪 | 商业教练｜卡点定位

帮你看清：卡住业务的那个根

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A luxury home designer with 20 years of experience came to see me. We talked for an hour and a half.

He said, "The more projects I do, the more blurred my direction becomes. I don't even know what I'm really doing anymore."

I didn't ask about his portfolio or his clients.

I asked him: "When you were growing up, what childhood image warms your heart the most?"

He thought for a long time.

Then he said, "It was in the countryside. The whole family is sitting around the table eating together. Nothing fancy on the table. But everyone was there."

I asked again, "What does that memory have to do with the luxury homes you design now?"

He froze.

Then he started talking - about the old stove, the wooden table, the dim yellow light, his grandmother's hand reaching over to serve him food…

As he spoke, he began to cry.

He said, "I never thought about any connection between a countryside dinner table and a villa's living room."

After that conversation, he changed. He said, "I want to bring that real sense of 'family being together' into every luxury home I design. Not to show off anything. But to make people want to come home."

He found his purpose in design again.

If you're also feeling "the more you work, the more exhausted and empty you feel" - message me the word "Lost." I'll ask you one question first.

(Case study anonymized and shared with consent)

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David Tsui | Business Coach | Challenge Positioning  
Helping you see the root that holds your business back