For four decades, I've nurtured the ritual of capturing my daily sparks of inspiration through writing and drawing. Each fragment is carefully preserved until the day they coalesce, forming a radiant, complete mosaic. If you revel in reading, rest assured - I stand as your steadfast ally, guiding you towards the moment when your own masterpiece unfolds before you.
The Five Lessons Missing In China Design
About the book
I wish to extend my heartfelt gratitude to the two editors at Tsinghua University Press, Ms. Wang Lin and Mr. Sun Moqing, for their invaluable insights and unwavering encouragement. I am also deeply grateful for the constant support from my family, without which this book would not have been possible.
The genesis of this book stems from my extensive conversations and interactions with 15,000 designers, clients, life mentors, and design students, each encounter imbuing me with inspiration. I firmly believe that to effect visible change, we must first alter what lies beneath the surface. This book transcends being a mere compilation of my work or discussing visible design 'skillset.' It delves into the intangible realm of design 'mindset,' exploring concepts such as embracing ambiguity in the design process, continual learning and growth, feedback reception, and empowering others. These elements are pivotal for the sustainable evolution of businesses.
-
Where is the key to your creativity?
-
Why is the team diligent but not profitable?
-
How to break through the blind spots of designers?
-
How to serve your clients?
-
And how to cultivate company culture to retain talent?
I would also like to express my gratitude to Mr. Liu Kun, the incumbent Secretary-General of the Asia-Pacific Hotel Design Association (APHDA), and Mr. Hu Jian from Tsinghua University, who graciously invited me to impart knowledge at Tsinghua University's Beijing campus starting in 2008. This opportunity has allowed me to connect with this esteemed institution.
《赢》
THE BLACK BOOK OF WINNING
(筹备中TO BE PUBLISHED)
写给想赢的人
不是赢过谁。是赢回你该有的东西，项目的回本线、团队的信任、甲乙方之间不用互相防着的关系，以及你自己的生活。
过去三十三年，我看见太多甲方乙方卡在同一个地方：有钱、有地、有项目，却没人能把“怎么赢”这件事对齐。结果就是反复改、反复拖、反复亏。
这本书写的不是理论。是三十三年里，我帮人赢过的方法。它不讲画图，不讲管理，只讲一套算法，在动笔之前，把“靠什么赢”这件事算清楚。
赢不是赢过对面的人。赢是站在同一侧，一起把钱赚回来。
For people who want to win
Not to win over anyone. To win back what you’ve lost, your project’s ROI, your team’s trust, a relationship with clients and partners that doesn’t require constant defense, and your own life.
For thirty-three years, I’ve watched countless clients and partners get stuck in the same place: money, land, projects, but no one can align on what it actually takes to win. The result? Endless revisions, endless delays, endless losses.
This book doesn’t teach theory. It teaches the method I’ve used, and helped others win with over thirty-three years in the industry. It’s not about design. It’s not about management. It’s about one thing: a system for aligning, before any work begins, on what it takes to win.
Winning isn’t about beating the person across the table. It’s about standing on the same side and making the money back together.
