一位做了25年的商业设计师来找我。聊了两小时。

他说：“我的设计不输那些所谓的大咖。但公司就是越来越难做，我不知道问题出在哪。”

我没看他的作品集。

我问他：“我们用钓鱼来打个比方 - 钓鱼翁、鱼饵、鱼塘。要成功钓到鱼，你觉得你缺了什么？”

他想了很久。

然后说：“……是我这个钓鱼翁。”

我又问：“那你这一刻，在心里跟自己说什么？”

他沉默。

然后说：“我觉得甲方都不懂设计。他们选的那些人，作品根本没我好。”

那句话说出来的时候，他自己也愣住了。

原来不是他的设计不好。原来不是他的设计不好。是他的愤懑，让甲方与他难以建立信任。

我们花三个月，做了一件事：每次想说“甲方不懂”的时候，换成问自己“他为什么这么选？”

三个月后，他告诉我：项目没多很多，但他的心态变了。甲方说跟他开会“没那么累了”。

他说：“原来困住我的不是甲方，是我跟自己说的话。”

如果你也在‘明明不差、却越做越难’ - 私信我‘钓鱼’。我先回你一个问题。

(案例已脱敏，经本人同意分享)

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徐敏聪 | 商业教练｜卡点定位

帮你看清：卡住业务的那个根

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A commercial designer with 25 years of experience came to see me. We talked for two hours.

He said, “My designs are no worse than those so-called big names. But business is getting harder and harder. I don’t know what I’m doing wrong.”

I didn’t look at his portfolio.

Instead, I asked him, “Let’s use fishing as an analogy - the fisherman, the bait, and the pond. To successfully catch fish, what do you think you’re missing?”

He thought for a long time.

Then he said, “…It’s me, the fisherman.”

I asked again, “In this moment, what are you saying to yourself?”

He fell silent.

Then he said, “I feel like the clients don’t understand design. The people they choose have much worse work than mine.”

The moment he said it, he himself was stunned.

It wasn’t that his designs were bad.  
It was his resentment that made it difficult for clients to trust him.

For the next three months, we worked on one thing: Every time he wanted to say “The client doesn’t understand design,” he would instead ask himself, “Why did they choose that?”

Three months later, he told me: He didn’t get significantly more projects, but his mindset had completely changed. Clients said meetings with him were “no longer so tiring.”

He said, “It turns out what was holding me back wasn’t the clients - it was the things I was telling myself.”

If you also feel like “My work is clearly not bad, but it’s getting harder and harder” - DM me the word “Fishing”. I’ll send you a question first.

(Case has been desensitized and shared with the client’s consent)

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David Tsui | Business Coach | Challenge Positioning  
Helping you see the root that holds your business back