#028
A 30 Million Sales Target Was Crushing Him. It Wasn‘t the Goal. It Was the Order of the Gears.
三千万目标压得喘不过气。不是目标太大,是齿轮顺序错了。
一位材料销售总监来找我。聊了两个小时。
他说:“今年个人销售目标三千万。手上有三个大机会,但以我现在的精力,三个同时拿下的可能性很低。很焦虑。”
我问他:“三个机会就像三个齿轮。你觉得哪一个先转动,可以带动另外两个?”
他说:“三个一起动。”
我说:“三个齿轮同时咬死,会发生什么?”
他愣住了。
会议室安静了十几秒。
然后他说:“……我明白了。我一直想让三个同时转,结果一个都转不起来。”
那天我们没谈销售技巧。我们花了四十分钟,研究三个机会之间的关系:哪一个最先启动、哪一个需要先铺垫、哪一个可以等一等。
他走的时候,手里不是三千万的压力,是一张“谁先动、谁后动”的路线图。
如果你也被‘既要、又要、还要’压得喘不过气,与我联系。一起找到问题的根。你的时间与精力,应该花在高回报的目标上。
(案例已脱敏,经本人同意分享)
徐敏聪
成果教练 |为赢而练
我帮创始人及CEO先赢,再长。
A material sales director came to see me. We talked for two hours.
He said, “My personal sales target this year is 30 million. I have three big opportunities, but with my current capacity, the chance of winning all three is very low. I’m anxious.”
I asked him, “Think of these three opportunities as three gears. Which one do you think should turn first, so it can drive the other two?”
He said, “All three should turn together.”
I asked, “What happens when three gears lock together?”
He froze.
The meeting room was silent for a good ten seconds.
Then he said, “...I get it. I’ve been trying to turn all three at once, and ended up turning none.”
We didn’t talk about sales techniques that day. We spent forty minutes mapping out the relationship between the three opportunities: which one to start first, which one needed preparation, and which one could wait.
When he left, he wasn’t carrying the weight of a 30 million target. He was holding a roadmap, “who moves first, who moves next.”
If you’re also feeling crushed by the pressure of “do this, do that, and do that too”. Contact me. Let’s find the root of the problem together. Your time and energy deserve to be spent on high-return goals.
(Case anonymized, shared with consent)
David Tsui
Result Coach | Coached To WIN
Helping founders and CEOs WIN, then GROW

