一位开发商老板，投资资金充裕，但设计方向一直定不下来。设计师换了几个方案，他都觉得“不对”。

他找我，说想深挖需求。聊了两小时。

我问他：“如果有一天，这个酒店建成了，登上了杂志封面。你最希望封面照片里，看到什么？”

他没有马上回答。

他沉思，嘴角微微上扬，眼球往右上方看 - 我知道，他在“看见”一些画面。

我直接问他：“你看到什么了？”

他沉默了几秒，然后说出了一个完整的爱情故事。

他要建的，不是一家酒店。是他想送给妻子的一份礼物 - 纪念他们年轻时一起走过的那条路、那家小店、那个黄昏。

设计师不知道这个故事。所以他永远画不出“对”的方案。

那天之后，设计方向再也没有改过。

如果你也‘有钱、有想法、但说不清’ -

私信我‘看见’。我先回你一个问题。

​（案例已脱敏，经本人同意分享）

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徐敏聪 | 商业教练｜卡点定位

帮你看清：卡住业务的那个根

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A real estate developer had ample investment funds, but he just couldn’t decide on the design direction. He went through several designers and multiple proposals, yet he always felt something was “not quite right.”

He came to me and said he wanted to dig deeper into the real needs.

After two hours of conversation, I asked him:

“If one day this hotel is finally built and makes it onto a magazine cover, what do you most hope to see in that cover photo?”

He didn’t answer immediately.

He paused, the corners of his mouth slightly lifted, and his eyes looked up and to the right - I knew he was “seeing” something in his mind.

I gently asked, “What do you see?”

After a few seconds of silence, he told me a complete love story.

What he wanted to build wasn’t just a hotel. It was a gift for his wife - a tribute to the road they walked together when they were young, that little shop, and that beautiful sunset.

The designers never knew this story. That’s why they could never draw the “right” design.

After that conversation, the design direction never changed again.

If you also have money and ideas, but struggle to express them clearly, send me a private message with the word “See”. I’ll reply with one question.​

(Case desensitized, shared with client’s permission)

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David Tsui | Business Coach | Challenge Positioning  

Helping you see the root that holds your business back