#005

You filmed 100 episodes, all talking about “me.”  It’s not that the content is bad  - it’s that you never made the shift from “me” to “you.”

拍了100集视频都在讲“我”。不是讲得不好，是没从“我”走到“你”。

一位材料供应商来找我。聊了两小时。

她说：“我们是B2B的，地产项目少了，团队流动也大。我拍了100集短视频打造IP，但效果未如理想，没什么业务进来。”

我反问她：“你的视频，解决了B端客户的什么问题？”

她愣住了。

“没有……我的视频只讲‘我的’产品、‘我的’成长、‘我的’人脉、‘我的’专业、‘我的’看法……”

我说：“都是‘我的’关注，那么，‘你的’客户的关注是什么？”

她沉默了。

那天我们没再聊视频怎么拍。我们做了一件事：把她“选择的材料”作为事业的故事，从头到尾过了一遍 - 为什么做某材料、为什么不是别的材料、成功过什么、失败过什么。。。。

不是为了讲“我的”，是为了让客户看到：“这个人懂我的项目、懂我的难处。”

后来的20条视频，她尝试不再说“我有多牛”。她说的是 - “如果你的项目遇到这个问题，妳的材料可以这样解决。”或是“妳的材料如何用可以让房间里的人更有亲和力。”

实现了从“我”到“你”的转变。

如果你也在拍视频、讲自己，但没人来找你 - 私信我‘从我到你’。我先回你一个问题。

（案例已脱敏，经本人同意分享）

 

徐敏聪 | 商业教练｜卡点定位

帮你看清：卡住业务的那个根

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A materials supplier came to see me. We talked for two hours.

She said, "We're a B2B business. Real estate projects are drying up, and our team has high turnover. I made 100 short videos to build my personal brand, but the results haven't been great. Almost no business is coming in."

I asked her back, "What problem do your videos solve for your B2B clients?"

She was stunned.

"None… my videos only talk about *my* products, *my* growth, *my* network, *my* expertise, *my* perspective…"

I said, "All *your* focus. So what is *your* client's focus?"

She fell silent.

That day, we didn't talk about how to shoot videos. Instead, we did one thing: we walked through her entire story of choosing "this specific material" as her career - why she chose it, why not other materials, what she succeeded at, what she failed at…

Not to talk about "me." But to help clients see: "This person understands my project. She understands my struggles."

In the next 20 videos, she stopped saying "how great I am." Instead, she said things like: "If your project encounters this problem, here's how this material solves it," or "How this material can make the people in the room feel more approachable."

She made the shift from "me" to "you."

If you've also been making videos, talking about yourself, but no one is reaching out, message me the word "Me to You." I'll ask you one question first.

(Case study anonymized and shared with consent)

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David Tsui | Business Coach | Challenge Positioning  
Helping you see the root that holds your business back