一位设计师跟我说：“同一个项目，改了5稿，甲方还是不满意。我感觉快被换掉了。”

约在一个小时的对话里，有一句话是转折点。

我问他：“是什么让甲方那么重视这个项目？”

他说：“他没说。”

我问：“那你问了吗？”

他沉默。

后来他回去想尽办法，演练过后，用提问一点点引导甲方说出真正的需求。原来甲方要的不是“更好看”，而是设计里必须表达一个核心的企业信念 - 这件事甲方之前从来没提过。

理解了这一点，下一稿，一次通过。

他说：“原来我不是输在设计，是输在没问。”

如果你也在‘改到崩溃’和‘被换掉’之间反复横跳 ，与我联系。一起找到问题的根。你的时间与精力，应该花在高回报的目标上。

(案例已脱敏，经本人同意分享)

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徐敏聪
成果教练 ｜为赢而练
我帮创始人及CEO先赢，再长。

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A designer told me, “For the same project, I revised the design 5 times, but the client was still unhappy. I felt like I was about to be replaced.”

During our one-hour conversation, one sentence became the turning point.

I asked him, “What makes the client value this project so much?”

He replied: “He didn’t say.”

I asked: “Then did you ask him?”

He fell silent.

He admitted that after trying every possible approach and feeling exhausted, he began using questions to gently guide the client in revealing their true needs. It turned out that what the client really wanted wasn’t just something that “looked better” — they wanted the designer to express a core corporate belief, something they had never invested in before.

Once he understood this, the next revision was approved in one go.

He said: “It turns out I wasn’t losing at design - I was losing because I didn’t ask.”

If you’re also caught in similar confusion and fear of being replaced, feel free to reach out. Let’s find the root of the problem together. Your time and energy deserve to be spent on high-return goals.

(Case anonymized with client’s consent)

 

David Tsui

Result Coach | Coached To WIN

Helping founders and CEOs WIN, then GROW