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He studied meditation, read over a dozen books, but his clients still didn’t understand him.
他学了静坐、看了十几本书，客户还是不懂他。
他是二十多年的设计老板。专业不差，作品不少。
“徐教练，”他说，“我希望客户能清楚看到我是个什么人，真正理解我的设计。”
他看书、学静坐、找自我意识。效果不明显，反而更焦虑。
聊了半小时，我大概听懂了。
“我好像看到一个画面，”我说，“你走进一家服装店，挑了一件衣服穿上，然后问别人：‘适合我吗？’”
他身体前倾，语速很快：“那我怎么才知道适不适合？”
我没接话。沉默了一分钟。他不耐烦。
“我感觉你的语气和举止……像是在威胁我。”我说，“这一刻，你在想什么？”
他否认。急忙解释。连着说了五六分钟。
“那我到底要怎么做？”
我还是没接。又沉默了一分钟。
“刚才这五分钟的你，”我说，“是你希望客户看到的样子吗？”
他愣了。低下头。
“……不是。”
第一次对话，没有方法，没有答案。
往后的三个月，他没再问“怎么做”。他开始重新想：客户眼里真实的他，到底是什么样子。
不是从书里学。是从自己身上长出来。
客户关系变了。业务也变了。
如果你也在‘努力改变自己，客户却看不见’里卡住，与我联系。一起找到问题的根。你的时间与精力，应该花在高回报的目标上。
(案例已脱敏，经本人同意分享)
徐敏聪
成果教练 ｜为赢而练
我帮创始人及CEO先赢，再长。
He is a design studio owner with over 20 years of experience. His skills are solid and he has a strong portfolio.
“Coach David,” he said, “I want clients to clearly see who I am and truly understand my design.”
He read books, practiced meditation, and worked on self-awareness. But the results were minimal, and he became even more anxious.
After talking for half an hour, I roughly understood the issue.
“I seem to see an image,” I said. “You walk into a clothing store, pick out an outfit, put it on, and then ask others: ‘Does this suit me?’”
He leaned forward, speaking quickly: “Then how do I know if it suits me or not?”
I didn’t reply. There was a minute of silence. He grew impatient.
“I feel like your tone and manner… are threatening me,” I said. “Right now, what are you thinking?”
He denied it. He immediately started explaining and spoke nonstop for five or six minutes.
“So what exactly should I do?”
I remained silent again. Another minute passed.
“The version of you from the last five minutes,” I said, “is that the version you want your clients to see?”
He froze. Then he lowered his head.
“…No.”
There was no methodology or answer in that first conversation.
Over the next three months, he stopped asking “what should I do.” Instead, he began reflecting: What does the real me look like in the eyes of my clients?
Not something learned from books - but something that grows from within.
His relationships with clients changed. So did his business.
If you’re also stuck in the loop of “I’m trying so hard to change myself, but my clients still don’t see it”, feel free to reach out. Let’s find the root together. Your time and energy deserve to be spent on higher-return goals.
(Case desensitized and shared with the client’s consent)
David Tsui
Result Coach | Coached To WIN
Helping founders and CEOs WIN, then GROW
