#058
She said, "I want to learn your design philosophy." I asked her, "Why are you dressed the way you are today?"
她说“想学你的设计概念”，我问她“你今天为什么这样穿”。
一位设计女老板问我：“徐教练，你的设计概念与设计意念是如何运作的？”
我说：“我不讲理论。我问你 - 你今天这身打扮，怎么搭的？”
她愣了一下：“今晚有个隆重的甲方宴会，所以穿了红色绣花长裙，配珍珠耳环、头饰，还有这个水晶吊坠……”
我问：“它们想传递什么信息？”
她想了整整一分钟。
“我尊重甲方的邀请、我想继续合作、我要让人记住我、我公司状态良好……”
我说：“所以我把你今天的穿衣概念叫。。。‘红磁’ - 吸引机遇。那么，你的长裙、耳环、头饰等就是实现这个穿衣概念的意念。“
她愣了，然后笑了：“那我明白了。”
如果你也想找到自己的“概念”，却不知从哪开始 ，与我联系。一起找到问题的根。你的时间与精力，应该花在高回报的目标上。
(案例已脱敏，经本人同意分享)
徐敏聪
商业教练 ｜为赢而练
我帮创始人及CEO先赢，再长。
A female design business owner asked me: "Coach David, how do your 'design concept' and 'design idea' actually work?"
I said: "I don't teach theory. Let me ask you instead. How did you put together what you're wearing today?"
She paused for a moment. "I have a formal dinner with a client tonight, so I chose this red embroidered long dress, paired with pearl earrings, this hairpiece, and this crystal pendant…"
I asked: "What message are they meant to send?"
She thought for a full minute.
"I respect the client's invitation. I want to continue working with them. I want to be memorable. I want to show my company is in good shape…"
I said: "So I'd call your dressing concept today 'Red Magnet' attracting opportunities. And your dress, earrings, hairpiece… those are the ideas that bring that concept to life."
She paused again, then laughed. "Now I get it."
If you're also searching for your own "concept" but don't know where to start reach out. Let's find the root of the problem together. Your time and energy deserve to be spent on high-return goals.
(This case has been anonymized and is shared with the individual's consent)
David Tsui
Business Coach | Coached To WIN
Helping founders and CEOs WIN, then GROW
