一位国际企业的营销总监，个人销售能力很强，专业知识丰富。但销售团队内部冲突不断，他疲于救火。

我陪跑了三个月。第一次对话，聊了两小时。

我说：“你很清楚团队在做什么。那你知道他们做不到什么吗？”

他低头，沉默。

整整两分钟。咖啡厅里只有他深呼吸的声音。

然后他说：“……不知道。”

我又问：“那下一步是什么？”

他没回答。但那天我们没再谈“团队为什么吵架”。我们开始做一件事：演练怎么授权 - 什么时候放手、什么时候过问、什么时候只问不答，什么时候赋能。

三个月后他告诉我：团队还偶有在吵，但他不慌了。他说：“以前我觉得什么事都要我来。现在我知道，有些事，他们自己能搞定。”

明年的销售目标更高了。他说他准备好了。

如果你也是‘自己很强、团队很乱’ ，与我联系。一起找到问题的根。你的时间与精力，应该花在高回报的目标上。

(案例已脱敏，经本人同意分享)

 

徐敏聪
成果教练 ｜为赢而练
我帮创始人及CEO先赢，再长。

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A marketing director at an international company. Strong individual sales ability. Deep professional knowledge. But constant internal conflict within the sales team. He was exhausted from firefighting.

I walked with him for three months.

First session. Two hours.
I asked: “You know exactly what your team can do. Do you know what they cannot do?”

He lowered his head. Silent.

A full two minutes. Only the sound of his deep breathing in the café.

Then he said: “…No.”

I asked again: “What‘s the next step?”

He didn’t answer. But that day, we stopped talking about “why the team keeps fighting.” We started doing one thing: rehearsing how to delegate - when to let go, when to check in, when to ask without answering, when to empower.

Three months later, he told me:  
“The team still argues sometimes. But I’m no longer panicking. I used to think everything had to come through me. Now I know - some things, they can handle themselves.”

Next year‘s sales target is higher. He said he’s ready.

If you are also “strong yourself, but your team is a mess,” reach out. Let’s find the root together. Your time and energy should be spent on high-return goals.

After listening, he said, “I never thought about that. I never heard anyone ask that.”

That day, he went back and took an old client for tea. He asked just one question:  
“Where can we do better?”

He changed the service process. Six months later, the business recovered. The layoffs never happened.

If you’ve also been stuck in “I don’t know how to market” for too long, reach out. Let’s find the root together. Your time and energy should be spent on high-return goals.

(Case anonymized, shared with permission.)

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David Tsui

Result Coach | Coached To WIN

Helping founders and CEOs WIN, then GROW