#040
She said, “I practice spiritual communication.” I asked her to explain it to a 10-year-old child. She froze.
她说“灵性沟通”，我让她说给10岁小孩听，她卡住了。
她做了十几年设计。专业不差，但客户总说“你说得玄，我听不懂”。
她想改善表达。聊着聊着，说到灵性、哲学、个人修行。语速很慢，语调像在念经。
我听了一阵，打断她。
“你把我当10岁小孩，用一句话把刚才说的内容重说一次。要让我听得懂。”
她愣了。想了很久。
“这个……很难。”
“这感觉，和你跟客户沟通时，像不像？”
她语速突然快了：“像。他们经常说不理解我在说什么。”
“最好的沟通，是把自己当变色龙。”我说，“面对客户，你是专业设计师。面对儿子，你是爸爸。面对团队，你是领导。你需要换‘皮肤’，不是换‘自己’。”
她低头沉默了一分钟。突然抬头微笑着说，“我想明白了，徐教练。”
不是她学不会表达。是她一直用同一套语言，对所有人说话。
如果你也‘说得都对，别人就是听不懂’ ，与我联系，一起找到问题的根。你的时间与精力，应该花在高回报的目标上。
(案例已脱敏，经本人同意分享)
徐敏聪
成果教练 ｜为赢而练
我帮创始人及CEO先赢，再长。
She has been a designer for over a decade. Her professional skills are solid, but clients often say, “What you’re saying sounds too abstract. I don’t understand.”
She wanted to improve her communication. As we talked, she mentioned spirituality, philosophy, and personal growth. Her speech was slow, and her tone sounded like she was chanting scriptures.
After listening for a while, I interrupted her.
“Treat me like a 10-year-old child. Explain everything you just said in one simple sentence so that I can understand.”
She was stunned. After thinking for a long time, she said, “This… is really difficult.”
I asked, “Does this feel similar to when you communicate with your clients?”
Her speaking pace suddenly quickened: “Yes. They often say they don’t understand what I’m talking about.”
“The best communication is like being a chameleon,” I said. “When facing clients, you are a professional designer. When facing your son, you are a father. When facing your team, you are a leader. You need to change your ‘skin,’ not your ‘self.’”
She lowered her head and was silent for a minute. Then she looked up with a smile and said, “I understand now, Coach David.”
It wasn’t that she couldn’t learn how to express herself. It was that she had been using the same language with everyone.
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If you also feel like “I’m saying all the right things, but others just don’t understand”, feel free to reach out. Let’s find the root cause together. Your time and energy deserve to be spent on higher-return goals.
(Case desensitized and shared with the client’s consent)
David Tsui
Result Coach | Coached To WIN
Helping founders and CEOs WIN, then GROW
