一位带了20人团队的设计老板来找我。聊了一个多小时。

她说：“我拍了两年短视频，就是找不到自己的IP。不知道自己的‘魂’在哪。怎么办？”

我没给她答案。

我反问她：“如果把你最自豪的一件事，想象成一块磁铁 - 它会怎么把你过去的经历，重新吸在一起，变得有条有理？”

她愣了一下。

然后我们拿了一张A1纸，把她人生中重要的节点，围着中心一个一个画出来。小时候的糗事、惨痛的教训、工作中的卡顿、那些她最骄傲的项目。

画了整整一个小时。

画完她看着那张纸，没说话。

我说：“用最多三个字，形容这张纸上你的逻辑。那就是你的IP。”

她想了一下，写下了三个字。

两个月后她告诉我：新发的那条视频，流量破了两年来的纪录。

她说：“以前我不知道自己有什么好讲的。现在我知道了 - 我讲的就是‘怎么用自己的IP，给别人提供价值’。”

如果你也拍了很久、讲了很多，但总觉得‘不是自己’ ，与我联系。一起找到问题的根。你的时间与精力，应该花在高回报的目标上。

(案例已脱敏，经本人同意分享)

​​

徐敏聪

成果教练 ｜为赢而练

我帮创始人及CEO先赢，再长。

https://www.ferryman.pro/zh

​​​​

​​​

A design studio owner with a 20-person team came to see me. We talked for over an hour.

She said, “I’ve been shooting short videos for two years, but I still can’t find my own IP. I don’t know where my ‘soul’ is. What should I do?”

I didn’t give her an answer.

Instead, I asked her, “If you imagine the thing you’re most proud of as a magnet, how would it pull all your past experiences together and make them feel coherent?”

She paused.

Then we took out a large A1 sheet of paper and drew all the important nodes in her life around a central point: embarrassing childhood moments, painful lessons, career setbacks, and the projects she was most proud of.

We drew for a full hour.

When we finished, she stared at the paper in silence.

I said, “Use no more than three words to describe the logic of your life on this paper. That’s your IP.”

She thought for a moment and wrote down three words.

Two months later, she told me that her latest video had broken her two-year traffic record.

She said, “Before, I didn’t know what I should talk about. Now I do. I talk about ‘how to use my own IP to provide value to others.’”

If you’ve also been creating content for a long time but still feel like “this isn’t really me”, feel free to reach out. Let’s find the root cause together. Your time and energy deserve to be spent on high-return goals.

(Case desensitized and shared with the client’s consent)​

​

David Tsui

Result Coach | Coached To WIN

Helping founders and CEOs WIN, then GROW