设计图出了。团队到位了。他就是不签字。

“几百万的设计费花出去了，”他说，“万一落地跑偏，后面几十亿怎么收场？”

上一个项目，设计改了七轮，施工出了三版，建出来跟初心差了一截。设计费省了200万，后期拆改多花800万，工期延了9个月。

我没看图。

问他：“设计公司和你的团队，多久对齐一次目标？”

他想了想：“……启动会上对过一次。”

“之后呢？”

“之后各干各的。”

设计画自己的，工程做自己的，成本算自己的。没人对齐。他成了唯一的交汇点。他不拍板，谁都不敢动。

后来我们建了一个机制。每两周一次，三方坐一起，不问进度，只问三件事：

这周的设计，成本怎么看？

这周的施工，设计跑偏没？

现在的进度，离你的核心目标还差什么？

三个月后，他签字了。

“以前我是救火员，”他说，“现在我是看表盘的。”

后期变更少了62%，工期压缩了4个月。

如果你也在‘设计漂亮、落地跑偏’里反复消耗，与我联系。一起找到问题的根。你的时间与精力，应该花在高回报的目标上。

(案例已脱敏，经本人同意分享)

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徐敏聪

成果教练 ｜为赢而练

我帮创始人及CEO先赢，再长。

https://www.ferryman.pro/zh

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The design drawings were out. The team was in place. But he just wouldn’t start.

He said, “Once we start spending hundreds of millions, if it goes off track later, how do we recover the next few billion?”

In the previous project, the design was revised seven times, construction was delayed by three versions, and the final building differed from the original concept by one whole version. Design costs alone reached 20 million.

I didn’t look at the drawings.

I asked him: “How often do you and the design company + your team align on the goals?”

He thought for a moment: “…We aligned once at the kick-off meeting.”

“And after that?”

“After that, everyone went their own way. Engineering focused on engineering, cost focused on cost. No one was aligning. He became the only intersection point.”

Later, we created a simple mechanism: every two weeks, the three parties sit together. Not to discuss progress, only three questions:

1. Is this design still aligned with the goals?

2. How is the cost looking?

3. Can construction start now?

Three months later, he finally dared to start.

“Before, I was the firefighter,” he said. “Now I’m the person who checks the dashboard.”

Later, design changes dropped by 82%, and the schedule was compressed by 4 months.

If you are also stuck in endless design revisions and afraid to start, feel free to reach out. Let’s find the root cause together. Your time and energy deserve to be spent on high-return goals.

(Case desensitized and shared with the client’s consent)​

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David Tsui

Result Coach | Coached To WIN

Helping founders and CEOs WIN, then GROW