#055
He said, "Managing designers is getting harder. I've switched countless times, it's not them, it's the adversarial mindset that hasn't changed."
他说“乙方越来越难管。换多少家都没用，是博弈思维没变。
一位地产商老板来找我。聊了一个小时。
他说：“乙方越来越难管。总觉得甲方难搞，我们觉得乙方不靠谱。改来改去，双方都在消耗。我知道合作方式有问题，但不知道怎么优化。”
我问他：“甲方和乙方对‘好’的定义本来就不一样。你们做了什么，去对齐这个目标？”
他想了想：“没有。我们一直是博弈关系。技术先进了，管理先进了，但合作关系没变，还是走老路 - 用严厉的合约条款来管控结果。”
我说：“如果明天把合约条款拿掉，你们会怎么跟乙方合作？”
他沉默了。
那次对话，为我们后来的合作开了个头。
我们研究了一个叫“共生3.0”的协作理论，目的只有一个，就是把甲乙方的关系，从“博弈”变成“共生”，让“内耗”变成“利润”。
我们用了三个月，跟他的团队演练、对话。
后来他的团队跟我说：“我们的需求变得清晰了。什么样的乙方适合我们，也一目了然。”
如果你也在‘管乙方管得累、换乙方换得烦’ ，与我联系。一起找到问题的根。你的时间与精力，应该花在高回报的目标上。
(案例已脱敏，经本人同意分享)
徐敏聪
商业教练 ｜为赢而练
我帮创始人及CEO先赢，再长。
A property developer came to see me. We talked for an hour.
He said: "Clients think vendors are unreliable. Vendors think clients are difficult. We're burning each other out with endless revisions. I know the collaboration model is broken, but I don't know how to fix it."
I asked him: "The definition of 'good work' is different on each side. What have you done to align those expectations?"
He paused. "Nothing. We've always been in an adversarial relationship. Tech has improved. Management has improved. But the partnership itself hasn't, we're still using rigid contracts to control outcomes."
I said: "If you took the contract off the table tomorrow, how would you work with your vendors?"
He fell silent.
That conversation sparked our collaboration.
We explored a collaborative framework called "Symbiosis 3.0" , with one goal: to shift the relationship from confrontation to co-creation, turning friction into profit.
Over three months, we worked with his team through live scenarios and structured dialogues.
Later, his team told me: "Our needs are much clearer now. We can also see exactly what kind of partners are the right fit for us."
If you're tired of managing vendors, switching them out, only to find the same problems - reach out. Let's find the root of the problem together. Your time and energy deserve to be spent on high-return goals.
(This case has been anonymized and is shared with the individual's consent)
David Tsui
Business Coach | Coached To WIN
Helping founders and CEOs WIN, then GROW
