#063
Designers vs. AI - where's the edge? Not skill. It's the passion for "why you do it."
设计师跟AI比，优势在哪？不是技能，是“为什么做”的激情。
一位大学设计学院的院长跟我聊了一个小时。
他说：“AI来了，设计师需求少了，我们专业收生不足，有些学科已经关了。加了AI课程，还是不行。能做什么？”
我问他：“你们培养的设计师，跟AI比，优势在哪？”
他说：“人文素养、审美判断力、人机协作能力。这三方面做好了，就有竞争力。”
我又问：“这些‘优势’，能带给学生什么创作乐趣？能帮他们找到‘非我不可’的理由吗？”
他沉默了一下。
那天我们没有聊“怎么招生”。我们一起头脑风暴：如果AI能做80%的执行，那设计师那20%的“创作乐趣”，到底是什么？- 是把创意转化成提问的乐趣，是挖出甲方自己都没说清的需求的乐趣，是让AI听你指挥、而不是你听AI指挥的乐趣 。。。
他说：“以前我们只教‘怎么做’。现在才懂，学生缺的不是技能，是那份‘为什么做’的激情。”
如果你也在‘AI来了、方向没了’里焦虑 ，与我联系。一起找到问题的根。你的时间与精力，应该花在高回报的目标上。
(案例已脱敏，经本人同意分享)
徐敏聪
商业教练 ｜为赢而练
我帮创始人及CEO先赢，再长。
A dean of a university design school talked with me for an hour.
He said: "AI is here. Demand for designers has dropped. Our program can't fill its seats. Some departments have already closed. We added AI courses - still not working. What can we do?"
I asked him: "Compared to AI, where is the edge of the designers you're training?"
He said: "Humanistic literacy, aesthetic judgment, human-AI collaboration skills. If we do these three well, we'll be competitive."
I asked again: "And what creative joy do these 'advantages' actually give your students? Do they help them find a reason why *they*, specifically, are irreplaceable?"
He paused.
That day, we didn't talk about "how to recruit students." Together, we brainstormed: if AI can handle 80% of the execution, what exactly is that 20% of "creative joy" left for designers? It's the joy of turning ideas into questions. The joy of digging out the needs the client never even articulated. The joy of commanding AI, instead of taking orders from it…
He said: "We used to only teach 'how to do it.' Now I finally understand - what students lack isn't skill. It's the passion for why they do it."
If you're also anxious about "AI is here, and my direction is gone" - reach out. Let's find the root of the problem together. Your time and energy belong on high-return goals.
(This case has been anonymized and is shared with the individual's consent)
David Tsui
Business Coach | Coached To WIN
Helping founders and CEOs WIN, then GROW
